• Prada
    Erfurt (D)
    dma s.t.u.b.e.

    10 empty shops in Magdeburger Allee changed their image during a night-time promotion ...

    "... The hip, expensive brands purposely targeted northern Erfurt. Is the north set to be the trendy quarter? City traders are getting anxious… The promotion aims to combat stubborn location-based prejudices, while also supporting initial positive developments, and showing owners and occupants that the empty shops offer vast potential for creative people and their fresh ideas.”

    from the press text
    2008

Prada
Erfurt (D)
dma s.t.u.b.e.

10 empty shops in Magdeburger Allee changed their image during a night-time promotion ...

"... The hip, expensive brands purposely targeted northern Erfurt. Is the north set to be the trendy quarter? City traders are getting anxious… The promotion aims to combat stubborn location-based prejudices, while also supporting initial positive developments, and showing owners and occupants that the empty shops offer vast potential for creative people and their fresh ideas.”

from the press text
2008